Week 5 Brief

Week 5 Brief

Week 5 brief

Introduction  – Product need/description  – Importance of distribution network/place – Importance of Global marketing  – topics of the brief

Distribution Strategies/ channels management  – Direct/indirect distribution (intermediary) – forward chain – role of intermediary  – type of distribution (intensive/selective/exclusive) – supply chain strategy (logistics/ storage/ inventory management)

Global Marketing  – global environment (cultural & legal aspects) – market entry strategy (direct exporting/ franchising/ licensing/ joint venture)

Conclusion  Summary of above