Session 6 Case Study

Session 6 Case Study

Case:  Mudd Jeans

Read the case on page 372 of the text and answer the following:


1.     How would you interpret the information provided by American Demographics concerning rules advertisers should follow for teenagers? How would it affect the design of an advertising campaign?


2.     What type of advertising appeal would you use for the Mudd Girl? Why?


3.     What type of message strategy would you use for the Mudd Girl? Why?


4.     Discuss the media strategy that you think would be appropriate for the teen market. Where would you advertise? Justify your choice