Session 5 Graded Assignment

Session 5 Graded Assignment

Assignment Questions-Session #5

The length is typically 3 paragraphs per question

1.     Provide an explanation of distribution channels and explain how they create efficiencies for firms.


2.     Discuss four reasons why channel conflict may occur.   Explain how a firm can encourage favorable channel relationships.


3.     Contrast the five different types of power within channels.


4.     Identify and briefly compare the six types of transportation modes.


5.     Contrast five wholesalers.


6.     Describe the six general merchandise retailers providing a real-life example of each.


7.     Contrast the two types of food retailers including a real-life example of each.


8.     Describe non-store retailing including a minimum of two different types.  Why has it become so popular?