Research Methods – Assignment

Research Methods – Assignment

2 PS. Kindly note to adhere to all the above instructions. Failing to read this, ATMS will not be responsible for any actions taken. GUIDELINES FOR ASSIGNMENT a) If assignment is Question & Answer based then. • Introduction is needed for each question. • Question has to be answered based on the mark allotted for each question with references if any idea or information is taken from other source. b) If assignment is case based then, • Executive summary • Table of content • Introduction • Body of assignment (questions related to case need to be answered) • Conclusion / Recommendation if any • References (in-text + citation) to be used. Total Marks / 90 PLAGIARISM Plagiarism is a form of cheating, by representing someone else’s work as your own or using someone else’s work (another student or author) without acknowledging it with a reference. This is a serious breach of the Academic Regulations and will be dealt with accordingly. Students found to have plagiarized can be excluded from the program. Plagiarism occurs whenever you do any of the following things without acknowledging the original source: ✓ Copy information from any source (including the study guide, books, newspapers, the internet) ✓ Use another person’s concepts orideas ✓ Summarize or paraphrase another person’s work. How do I avoid plagiarism? To ensure you are not plagiarizing, you must acknowledge with a reference whenever you: ✓ use another person’s ideas, opinions or theory ✓ include any statistics, graphs or images that have been compiled or created by another person or organization ✓ Paraphrase another’s written or spokenword. What are the penalties? The penalties for plagiarism are: ✓ Deduction of marks, ✓ A mark of zero for the assignment or the unit, or ✓ Exclusion from the program. Plagiarism is dealt with on a case-by-case basis and the penalties will reflect the seriousness of the breach. Please note claiming that you were not aware of need to reference is no excuse. 3 Research Methods – Assignment 1. Executive Summary (1 page) 2. Table of Content (1 page) 3. Write a research proposal to understand the food dining habits of people for a brand or company of your choice. Ensure the proposal has following heading: a. Background of brand or company including need to conduct research. Include a few secondary research articles (2-3) to establish the need for research. (2 pages) b. Research Objectives (1 page) c. Research Design (3 pages) d. Sample Method and Size (2 pages) e. Target Respondent (1 page) f. Information that would be captured through the questionnaire (1 page) g. Data Analysis plan (1 page) 4. References (1 page). Total pages: 14 pages. Word count: 4,500 words.