MKTG 2750 – Final Reflection Report

MKTG 2750 – Final Reflection Report

MKTG 2750 – Final Reflection Report CONCEPT: This class has a simple set of objectives: 1. Learn to negotiate better. 2. Become more globally & culturally aware. 3. Improve business communication competencies, both written an oral. Consider / reflect on these three objectives and for each identify three key lessons that you plan to carry forward with you into your business career. These lessons should be practical and actionable lessons. In the end, you should have three lessons per objective, so nine lessons total. You should also have an introduction to the document as a whole, plus a short introduction to each of the three objectives before getting into the three lessons for that objective. And lastly you should have a final section that wraps up the entire document. So, if you evaluate the necessary Reflective Structure for this document you have… Document Introduction Negotiation Objective Intro Lesson 1 Lesson 2 Lesson 3 Global Objective Intro Lesson 1 Lesson 2 Lesson 3 Communication Objective Intro Lesson 1 Lesson 2 Lesson 3 Document Wrap-Up SPECIFIC TASK: For each lesson, (nine total lessons) three elements should be considered: (1) EXPLANATION: what is the lesson, (2) VALUE: why it will be valuable to you as you move into your business career, and (3) ACTION: how you specifically plan to bring the lesson to life in that career? Below is an example related to written business communication which handles all three elements addressed above. Notice in this case, I write them as a single section, and you are welcome to use this approach. You are also welcome to divide each section via the three elements. The “divide” approach may be challenging in terms of not creating an overly busy document (there are already three objectives with three lessons each). I will leave it up to you as to which approach you use. As I have done below, you are welcome to write this in the first person. Note: you now cannot use the topic covered below! DEPTH AND INSIGHT TO LESSONS See information below (description and example) about what needs to be included in each lesson BUSINESS DOCUMENT REMINDERS Keep it CLEAN – avoid numbers and bullets – just FDHs Use REAL FDH’s (and remember “Lesson 1” is NOT a FDH ALWAYS have space between every section and sub-section Keep indenting consistent. Use punctuation, underlining, bolding, capitalization in fully consistent ways (triple check that before hitting submit!) EXAMPLE SECTION FOR 1 KEY LESSON ************************************ Be Consistent with Formatting Elements: Whether it is underlining, bolding, use of punctuation, indent space, or any formatting element, I will choose an approach and use it consistently. This is important because as a young professional I will be judged harshly if I have any level of sloppiness or inconsistency in my approach. It will be viewed as evidence I am not fully professional and will reinforce the stereotype that young people don’t communicate well. It would also show a lack of attention to detail that might bias people against me. I will avoid this problem by making a final “consistency review” of each of my written communications. This review will not be focused on content; instead I will simply verify that each element is used consistency. Notice the high quality FDH on the example section. One more reminder about FDHs (Fully Descriptive Headings) …. • There should be a FDH on the front end of each of the 9 lessons • Your headings on the main sections (e.g. section intro for negotiation objective) can simply be the description of that section. EXAMPLE: “Negotiation Lessons Learned” • 1 or 2 word headings are NOT FDHs. This is a HARD rule to follow. • “Lesson #1” or such is NOT a FDH (a FDH tells us what is the actual lesson) • Be sure the FDH is an accurate preview of the lesson for the reader. • Format all of your FDHs in a consistent way GRADING: This assignment is worth 100 points. High scoring reflection reports will follow the rules while presenting insightful lessons that are well expressed. • RULES: 3 page limit, full business quality, dropped on time in PDF form. • INSIGHTFUL LESSONS: Are the lessons useful and interesting and do they flow from the class experience? (and did you do all 9 lessons?) • WELL EXPRESSED AND ACTION FOCUSED: As the reader, can I easily follow your progression from explanation, to value, to action? Additionally, are the actions, real actions (good) or just intentions to maybe do an action (bad). Full Business Quality: Eckert put that in red, hmmm what could that mean? The ANSWER: Grading will be harsh for those that submit a document that doesn’t perform well as a business document. We have spent all semester working on this assignment acts as you “final exam” for your ability to create a fully professional business document. If you feel any uncertainty about creating a top tier business document, you should go back to the resources on eLearning and re-engage with them. A final reminder that out big FIVE related to creating a business document are … REFLECT – FDH – SPACE – INDENT – CONSITENCY