How is the message conveyed differently between traditional media and social media?

With an understanding that social media have transformed the way companies interact with customers across all demographic segments, address the following discussion points:

• What are the differences between traditional marketing and marketing with social media?
• How is the message conveyed differently between traditional media and social media?
• Should the message be tailored to different demographic groups? Why?

You are required to write in an integrative manner that fully explores each discussion point, provides a thorough analysis of each, and uses research. All research is to be cited in the discussion and listed at the end of your post. A minimum of 3 scholarly or professional business references for support are required.

Note: Research is to be academic or professional in scope. Use of blogs, personal Web sites, corporate Web sites, wikis, or other social-media-related sources are not acceptable.