QM 4330A: Operations Management DIY #1: Value Chain Analysis The aim of this assignment is to make you understand â€œhow and where a company creates value for its customers?â€ The â€œValue Chain Analysisâ€ tool helps you identify the ways in which a company creates value for its customers, and then helps you think through how the company can maximize this value: whether through superb products, great services, capable technologies, or jobs well done. This assignment is NOT mandatory. Students turning in this assignment will be able to get extra credits which will be added to their homework points. Remember, homework points count 10% of the total grade in the course. Hence, it is suggested that students turn in this assignment by the due date. No late assignment will be accepted. Submit the assignment either on Canvas or hardcopies in class. What to do in this assignment? Â§ Watch this video on Value chain analysis: Â§ Pick a company of your choice. It could be from any industry: manufacturing, retail, service etc. Â§ Identify its primary and secondary activities where the company creates value for its stakeholders such as the ones we discussed in the class. Â§ Use the â€œValue Chain Analysisâ€ template given in the next page to list out those activities. You can use textbox to fill in the activities. Â§ Highlight/mention in which activities the company creates value for its customers. Â§ Cite the sources/references from where you collected all information. Value Chain Analysis of â€¦â€¦â€¦â€¦â€¦â€¦â€¦ Industry
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