Discussions 10 & 11 – Primary Data Collection for your Marketing Project & PCA

Discussions 10 & 11 – Primary Data Collection for your Marketing Project & PCA

Discussions 10 & 11 – Primary Data Collection for your Marketing Project & PCA (P.374-P.385)

Due time: due by 11/16

Note: If you need an extension, please email me by the due date.

Part 1: Primary Data Collection for your Marketing Project (once your survey is approved by your instructor)

Please find the survey links

https://csub.co1.qualtrics.com/jfe/form/SV_bOefh6F3iymjh0F

 

 

Part 2 – Discussion (reflection) questions:

1. What are the three most important things you learned from your primary data collection process?

2. If you were to do the survey design and primary data collection again, what would you do differently?

3. Please refer to the reading for week 12 (p.374-p.385, https://faculty.marshall.usc.edu/gareth-james/ISL/ISLR%20Seventh%20Printing.pdf ). List at least two to three things that you learned and explain them (page number required).

4. As you reflect on this week’s reading, do you think if you could apply PCA to the primary data you are collecting? How? Please describe it briefly.

5. A 50-word reflection of your learning experience – which topic do you like best? How could it benefit you as a future manager? Cite online sources if possible. Alternatively, for extra credit purposes, you may create 2 Tweets with the hashtag #csubmktr20 and post the URL of your Tweets here.

6. Respond to at least two of your peers’ original discussions posted in Canvas.

 

Part 3: bonus points

 

7. (up to .5 bonus points) – Critique the following two R Shiny Apps (the second is a demo app I built for my graduate students) and write a short reflection (about 100 to 150 words) on the usefulness of Shiny apps:

 

https://shiny.rstudio.com/gallery/dairy-farms.html

 

 

https://utjimmyx.shinyapps.io/ShinyBCLiquor/?_ga=2.117078662.1431986169.1604603976-990875181.1601224220

 

 

8. Bonus(maximum up to 1 point) – reproduce one of the lab sessions available in the reading (p.401-p.413, https://faculty.marshall.usc.edu/gareth-james/ISL/ISLR%20Seventh%20Printing.pdf ) and publish it to your Rpubs repository (final URL required).