CCS- Personal Speaking Plan

CCS- Personal Speaking Plan

MKTG 2750 – CCS Project

Personal Speaking Plan – WebEx Version




Review WHAT you are going to say from a content standpoint and identify three key points in that content that you will support with a speaking enhancement.


The speaking enhancement (e.g. gesture, pause, slow down, camera angle change, etc.) should be coordinated with and support / enhance the idea you are speaking about.


In the table that follows there are 10 speaking elements in ALL CAPS (third column), as well as suggested actions related to each of those elements, that should give you ideas concerning what enhancements you can make. Just remember that the enhancements you decide to use should be concrete and specific actions and coordinated directly with the content you deliver.


Once you decided upon the enhancements, you should begin to practice using these enhancements until they become fully part of your presentation.


Use the form on the final page and identify the content idea and then explain what you will do to enhance that element.  You must submit the form to the required Dropbox by the required date / time.



10 Key Elements to Consider in order to Improve the Quality of your Presentation


Suggested Actions

Audience Engagement

Does the speaker use their body language and eye contact to draw the audience into the presentation? Let your eyes be the soul of your presentation!

EYE CONTACT: Where are you looking? The correct answer should be the camera! That is your audience. Don’t look at the people on your screen. This is hard, but important.

80% Rule: Aim to spend 80% of your speaking time with your eyes on the camera. It is often good to block off the faces on the screen while you speak to reduce tendency to look there.

FACIAL EXPRESSIONS: use these to reinforce the points you are making and try not to look like you are terrified – even if you are! Express some passion for your ideas thru your face!

Extra Animation: Think about the content of your presentation and practice in front of a mirror working on matching your facial expressions to the content (serious with serious, fun with fun, etc.). Execute what you practiced when live with the audience.

Voice Issues

Your voice is your first speaking tool. So, are you using your voice to invite the audience to listen to you?  Are you using it to make your points more appropriately?  The key here is to use variety across all of the voice options.

VOLUME: be sure to speak loud enough to overcome distractions and to be heard, however, avoid yelling (unless for dramatic effect).  Variance in volume is a great way to make a point. Hint: getting quiet (and slow) for effective works well!

Loud or Quiet: deliver certain content with an altered volume. Get quieter to emphasize a key point or add volume (don’t yell) to your voice to make a point. The key is to have the volume change help you make your point.

PACE:  Avoid speaking too fast, but most importantly, vary your pace.  A single pace becomes difficult to pay attention to.  Use pace changes (slow-downs, speed-ups and/ or pauses) to make points.

A slowdown, a speed up, and a pause: Can use any of these techniques to match your pace to the message. Slow down to really add emphasis. Use a 3 second pause to let a key point sit for a moment. And speed up to add energy to a point.

QUALITY/TONE: again, match the voice quality with the point you are making and avoid a monotone approach.  Let energy come through in your voice without sounding nervous. Again, think variety!

A Cool Moment, a Fun Moment, and a Serious Moment: In the content you present identify cool, fun or serious messages and then practice delivering that content with your voice tone matching that moment.



Your body is your second speaking tool; use it to release your energy in a positive way, make stronger points, and to avoid audience fatigue.

Be purposeful, passionate and unpredictable with your body!

GESTURES:  Avoid nervous gestures that are distracting.  Instead, incorporate purposeful gestures to reinforce your points. Remember on WebEx your gestures generally need to be compact, but also away from camera enough to be seen.

Purposeful Gestures: Take a moment of content that is well suited for a gesture and script a gestures in. Whether that be a list, a serious point of emphasis, a process, etc. Practice gestures that reinforce the content.

POSTURE: Try to have a posture that tells the audience that you are excited about sharing your story.  Lean towards the audience slightly and avoid a bored or overly rigid posture. Sit upright and on the edge of your chair when you deliver.

Ready to Win Position: When you practice and execute, be on the front of your chair, leaning into the audience slightly and have your hands forward of your torso (this also makes you ready to give a gesture).

MOVEMENT:  Movement is tricky on WebEx. Avoid rocking or spinning, but also avoid being completely still.  Use movement in towards or away from the screen to help you make a point. Also, be sure your base location is “center stage,” which is your mouth centered in your box without an extreme camera angle.

No Fidgeting + A Good Lean In: DO NOT sit in a swivel chair if you know you like to rock or swivel as you speak. Consider your content and build in a lean into the camera to help you make a point. A move away can also work if it matches your content.

Word Choice Issues

Pick the words that best relay your ideas. Don’t fill transitions and mental pauses with filler words that distract from the point being made.

Make all of your words count!

FILLER WORDSAvoid um, ah, er, you know, kinda, like, etc. as these distract from your key ideas.  Be especially wary of these at transitions.  Practice just being quiet until you have fully formed your next thought. Have a teammate count during rehearsals to win here!

Close Your Mouth: No seriously. After each set of thoughts, as you transition to your next point, CLOSE YOUR MOUTH so you can’t fill that transition with a filler. Practice in front of a mirror. Trust me this works!

WINNING WORDS & PHRASES:  Think about what the best words are to use at key moments and aim to have some words and phrases that really add “umph” to your best ideas! Repeat these words to give them even more impact!

Winning Words: NEVER get away from plain English but think about delivering a point of your content via a memorable word or phrase. To help you remember you can add these words / phrases to your PowerPoint.


EXAMPLE: Board Presentation Personal Speaking Plan


Name: Jim Eckert_______________________________  Date: _______________


Students should complete the following three boxes. See example on previous page. See syllabus / schedule / assignment description for when this is due.




Content 1: Three don’t of the German Business Culture              ENHANCEMENT: Gesture




ACTION Plan for Enhancing Content:

As I discuss what not to do in a German Business Culture situation, I will use a 1-2-3 gesture specifically using my thumb as #1 like is customary in Germany (versus the starting with your index finger). I will use the gesture both when I introduce and summarize the three.






Content 2: Stressing the Need to Stay Organized in a Negotiation               ENHANCEMENT: Movement





ACTION Plan for Enhancing Content:

As I discuss the need to take a highly organized approach in a German negotiation, I will lean into the camera when I make my point. I will make it fit with the idea that I am being genuine and that this point is critical. I will lean in for the 5-10 seconds it takes to make main point then back off as I elaborate on that point.






Content 3: Key Hofstede Differences                                       ENHANCEMENT: Verbal Slowdown





ACTION Plan for Enhancing Content:

As I set up my discussion of the key Hofstede differences I will very obviously slow down as I say each category that has a difference to bring attention to them. I will do this again when I summarize.




Board Presentation Personal Speaking Plan


Name:  __________________________________________  Date: _______________


Students should complete all three boxes. See example on previous page. See





Content 1:                                                                                      ENHANCEMENT:




ACTION Plan for Enhancing Content:










Content 2:                                                                                      ENHANCEMENT:





ACTION Plan for Enhancing Content:










Content 3:                                                                                        ENHANCEMENT:





ACTION Plan for Enhancing Content:








REMEMBER to make your plan ACTION ORIENTED!  Real planned action creates success.