Business Brief

Business Brief

Purpose of a Business Brief

 

A business brief is most frequently described as a document that presents an argument as to why a case in a given situation should succeed. Much like a legal brief is designed to provide an argument as to why the courts should grant the wishes of one party and not another.  A business brief is a document used to promote goods and services to customers and clients, increase profits, provide solutions to industry problems or increase consumer awareness of business activities. Your business brief should be clear and to the point, usually no more than one or two pages in length, but should contain enough information for your audience to make a purchase, sign up to attend a seminar, answer a survey or respond to any other call to action included at the end of the brief. Keep in mind that a business brief should be creative and unique to the business you are representing. A business brief should include the following items depending on the subject and objective of your brief:

 

Business Brief in Brief

 

Step 1

Organize your thoughts and make an outline of your brief before you start writing. Remember the purpose of the document is to persuade succinctly your readers to see things from your point of view. Thoroughly research the company and/or executive you plan to target with your brief. Keep the length to two pages, if possible.

 

Step 2

Use a simple format. See MBA Business Brief Format Guidelines 2016.

 

Step 3

Write an opening statement that summarizes the purpose for writing the business brief. Provide an overview of a particular issue, a solution to a common problem or business goals you want to share with customers, clients or other business professionals.

 

Step 4

Address your audience by describing the types of people who will benefit the most from the topic discussed in your opening statement. Focus on the benefits of the goods, services, solutions or business goals presented in your opening statement and how these benefits directly affect the lives of your audience. Provide reasons for why you believe your business has the goods, services or resources to help your audience.

 

Step 5

Provide background information that supports the reasons why your business can help your audience. This information may include customer or client testimonials; reviews of products or services by consumer focus groups, independent product reviewers or the media; or information about previous business goals and how they helped your business grow.

 

Step 6

Provide scientific or academic evidence that supports your claims. Include a brief list of recent statistics, industry studies, surveys and other documentation to create a sense of trust between you and the audience.

 

Step 7

Provide instruction to your audience on how to proceed after reading your business brief. Provide a call to action, such as signing up to attend a seminar. Or encourage the audience to make a purchase. Make a recommendation.  End on a positive note, emphasizing your strongest argument for your business brief’s call to action.

 

In summary

·       The purpose of a Business Brief is to answer a question, present a position, or to persuade the reader to see things from your point of view.

·       A Business Brief should sell your findings, idea, solution, or course of action.

·       A Business Brief should not be a lengthy research paper.

·       Your brief should be clear and to the point.

Remember:  Decision makers are faced with a lot of demands for their time and will quickly dismiss your brief if they have to try and figure out what is being asked of them.

A business brief should include the following items, depending on the subject and objective of your brief:

·       Your finding(s), idea, solution, or objective

·       Your target

·       Your expectations of what you want your reader to do

·       Why your idea or solution the best option

·       How this idea or solution benefits the reader (consider the reader’s point of view)

·       Information or evidence that you have to support your case (don’t assume the facts are self-evident)

·       The timeline and when action should be taken

·       The next steps

·       Conclude by summarizing your strongest argument and what course of action should happen

·       End on a positive note

·       Graphs, tables, and supporting materials if required should be treated as attachments

·       Citations and references must be in APA format

Remember, your brief should be factual and persuasive.

 

5-Step Critical Thinking Decision-Making Process Matrix

Step 1: Identify the problem(s) and uncertainties.

What exactly is the problem…

(Study the problem to clarify what you need to know to solve it. Distinguish problems over which you have some control from problems over which you have no control. Pay special attention to controversial issues in which it is essential to consider multiple points of view.)

 

The problem is this …

(Write out the problem clearly and precisely, with details. Write the problem in different ways until you get it perfectly clear in your mind.)

 

This is an important problem because…

(Remember in business, a problem is important if it affects the bottom line. So how does this problem affect the bottom line (net income).

 

The key question(s) that needs to be answered to solve this problem is…

(Every problem has questions connected to it. Here we want you to write out the most important question(s) you need to answer to solve the problem. State it clearly and precisely. Being specific is very important.)

 

Step 2: Obtain information.

The following information is needed to answer this question…

(Here you are looking for the facts and/or data that help you solve the problem. Actively seek the information most relevant to the question. Include in that information options for action, both short-term and long-term. Recognize limitations in the terms of resources such as money, time, and people.)

 

Some important assumptions I am using in my thinking are…

(Figure out what you are taking for granted. Make sure these assumptions are reasonable. Watch out for self – serving or unjustified assumptions.)

 

 

The points of view relevant to this problem belong to…

(Who are your stakeholders?  Determine whether the stakeholder’s point of view is relevant.)

 

Note: Remember to view the information you have obtained for potential bias. This is from the perspective of your own bias to the research and the bias of the authors who compiled the data and the research you gathered. In other words, do not discount the importance of other’s data because of your own bias(is).

Step 3: Make predictions about the future.

If this problem gets solved, some important implications are…

(Evaluate options, taking into account the advantages and disadvantages of possible decisions before acting. What consequences are likely to follow from this or that decision?)

 

If this problem does not get solved, some important implications are…

(Evaluate options, taking into account the advantages and disadvantages of possible decisions before acting. What consequences are likely to follow from this or that decision?)

 

The potential alternative solutions to solve the problem are…

(If the problem involves multiple conflicting points of view, you will have to assess which solution is the best.)

 

Note:  if the problem is one-dimensional, there may be just one correct solution.

Step 4: Make decisions by choosing among alternatives.

What is the best solution and why…

(After following the process above, I think the best solution to the problem is… Defend your recommendation.)

 

Step 5: Implement the decision, evaluate performance, and learn.

In business, the fifth step in the decision making process is implementation. In the MBA program, most times you will end with Step 4 since you will not have the opportunity to implement. You may be asked to develop an implementation plan and recommend how you will evaluate performance in some assignments.

 

Business Brief

Business Brief

  1. Download the 5-step critical thinking matrix and consider the following:
    • Step 1: Identify the problem(s) and uncertainties based on the assigned problem.
    • Step 2: Obtain information on the matrix.
    • Step 3: Make predictions about the future on the matrix.
    • Step 4: Make decisions by choosing among the alternatives on the matrix.
  2. Review the MBA Journal List provided in the Information and Resources container. You will notice that the list has increased to include specific journals on human resource management.
  3. Identify an organization that you would like to explore throughout this course. This can be the organization in which you work or one with which you are familiar.Note: It is advised that you read all the assignments for this course so that you understand the areas of the organization that you will explore. Make sure you will have access to the information needed in order to complete these assignments.Keep in mind that in Week 6, you will submit a final paper, Comprehensive Plan, that describes how your selected organization uses its human resources to drive competitive advantage within its business model. In the paper, you need to include a table (see the HR Metrics sample) illustrating at least 6 key result areas for your organization, target result measures, current measures, and compute the difference (percentage, cost, average, etc.). Therefore, identify an organization that exemplifies how the above topics are done well.SELECTED ORGANIZATION: Google
  4. Write a 2-3 page business brief that includes the following items.
    1. Briefly describe the organization you selected to write on throughout this course, its purpose, and why you chose the organization.
    2. Describe how your selected organization (Google) currently uses its human resources to drive competitive advantage within its business model in the following categories: 1-employer branding 2-work environment 3-cultural diversity 4-talent engagement
    3. Include a reference list that contains at least 3 to 5 professional or scholarly resources (at least two resources have to be from the MBA Journal List).
  5. Review the Business Brief Guidelines in the Information and Resources container and Sample Business Brief to format this week’s business brief.
  6. Submit your work to Turnitin. Revise your paper based on the Originality Report you receive. (See instructions under About Turnitin in the Information and Resources container.)
  7. Check your writing style by using Grammarly. (See instructions under Submit To Grammarly in the Information and Resources container.) Correct your business brief as needed.
  8. Attach the following appendices to your paper:
    • Appendix A, containing the grading rubric for this assignment.