BMGT4380 Draft 2
The External Environment……………………………………………………………. 10
Remote (General) Environment………………………………………….. 10
Political Segment…………………………………………………… 10
Economic Segment………………………………………………… 13
Social Segment………………………………………………………. 15
Technological Segment…………………………………………… 17
Environment Segment…………………………………………….. 19
Legal Segment……………………………………………………………………………… .20
Industry (Competitive) Environment…………………………………… 21
Porter’s Five Forces………………………………………………… 21
Industry Competitors/Intensity of Rivalry………. 22
Threat of New Entrants………………………………… 24
Bargaining Power of Suppliers……………………… 26
Bargaining Power of Buyers…………………………. 28
Threat of Substitutes……………………………………. 30
