Assignment #4: Leading a Creative Culture

Assignment #4: Leading a Creative Culture

Assignment #4: Leading a Creative Culture


Due Saturday by 11:59pm

Points 20

Submitting a file upload

Available Jun 12 at 12am – Jun 19 at 11:59pm 8 days

Assignment #4: Leading a Creative Culture

Thank you so much for all your hard work; we’re almost finished–just two more assignments!!!  Although you have learned much about creativity, creative people, and creative confidence at work, this week’s videos and articles focus more directly on the dynamics of creative workplaces and how to lead a creative culture at work.  These resources help us understand how leaders communicate to build a culture of collective group/team/organizational creativity.  These resources will suggest diverse communication processes, strategies, styles, messages, conversations, conflicts, and collaborations that leaders and followers mutually engage in to breed creative cultures.  

Remember, leadership is influence and influence is only achieved through communication processes.  Everything a leader does and says, mandates or encourages, pays attention to or ignores speaks!  Every conversation, contract, meeting, resource allocation, policy, procedure, decision, announcement, report, system, partnership, business plan, and objective that leaders execute or omit speaks volumes to every organizational member and stakeholder who is watching and/or listening.  Therefore, leadership is communication.  Regardless of your title/rank/position in an organization, your words have the potential to lead others forward–you are a leader.

Leading a creative workplace culture is a communicative accomplishment among and between the many who comprise an organization and its many stakeholders (communities, suppliers, investors, regulators, governments, etc.).  Continue digging for the communication practices and principles suggested in these videos and articles.  Continue to push yourself to see and think about creativity from an organizational communication perspective; keep working to adjust your perceptual lens to more clearly attune to and discuss communication in communication terms.   Most scholars, executives, and consultants who write about leadership would not say they were writing about communication nor do they frame leadership as a study of communication.  But those leadership behaviors and strategies they write of are actually describing the communication behaviors, messages, and strategies of leaders.  In your writing, therefore, mindfully discuss leading and managing a creative culture from a communication perspective.      

“Dig” into these resources to extract the key ideas, insights, traits, practices, behaviors, barriers, etc. about leading creativity and the communication processes that build a culture of organizational creativity.  Some resources are more applicable/insightful than others for our study of creativity.  Space devoted to each resource will not be equal. 

Work on these throughout the week so you can view/read these videos/articles more than once! 

NOTE: This paper is NOT a critique of these readings/videos’ flaws (don’t tell me what you disagreed with or why you think it’s flawed; focus on summarizing the valuable insights you gained and can apply)Also, avoid filling the body of the paper with extended personal stories and reactions; the conclusion provides a place for these.   

Conclusion: This is the most important part of the paper!

·       How has your understanding of “leading a creative culture” changed?  What are the most important, new insights you gained about the communication processes (interpersonal, team, organizational) that promote and/or undermine a creative workplace culture? 

·       From a communication perspective, explain how you will “apply” these key insights you extracted/summarized in the body of the paper:  How will you apply these insights to communicate your creativity and spark creativity among your coworkers?  As a manager/leader, how will you apply these insights to lead conversations, collaborations, conflicts, meetings, etc. to build a more creative culture at work?  What challenging conversations will you lead and necessary changes will you negotiate to overcome barriers that inhibit a creative culture at work?  How will you apply these insights to be a more communicatively competent manager/leader/coworker?  Etc.  I’ve provided these to help spark your thinking about how to translate these golden insights into communication strategies/processes!  I’m sure you have many other communication applications in mind; be creative!

·       How did this week’s set of videos/readings enrich/expand your philosophy (i.e., set of core values and beliefs) of organizational communication?  Explain.

·       What additional reactions/critiques/reflections do you have about this week’s readings/videos?

Plagiarism reminder:  To avoid plagiarism, place all direct “quotes in quotations” including the page number when it is a printed document, the time when a statement is extracted from video (e.g., Seelig said at 7:35, “Creativity is…”), or for website content that lacks page numbers include the paragraph number and sentence.  For example, you’ll count from top to bottom; e.g., “A creative culture encourages employees to ask questions” (paragraph 3, sentence 2).   You will NOT need to provide the year of the publication or video.  Also, all paraphrased content must be thoroughly paraphrased (changing a word or two in a sentence is not paraphrasing!).    


·       NO COVER page; no reference page; no introduction.  Type your name and “Assignment #4: Leading a Creative Culture” at the top of the page one then begin. 

·       Use headings: use the title of each reading/video as your main headings to organize your paper (abbreviate longer titles).  Your last heading will be Conclusion.  

·       Length is 6-7 double-spaced pages.   

·       No more than 25% of your paper should be direct quotes.  The vast majority of your paper will be paraphrased content. 

·       One inch margins; tab the first line of each new paragraph.

·       Use 10-12 point Calibri or Times New Romans font.

Your paper will be evaluated on quality of expression, depth of insights, and communication applications, plus grammatical/mechanical quality and conformity to the above guidelines.  


Assignment #4’s articles and videos:

1)  Read â€œWhy Creativity Is the Most Important Leadership Quality” by Ladan Nikravan (May 30, 2012). (Links to an external site.)


2) Watch Linda Hill’s TEDTalk—“How to manage for collective creativity” (17 min.) (Links to an external site.)

·       Based on Collective Genius: The Art and Practice of Leading Innovation, by Linda A. Hill, Greg Brandeau, Emily Truelove, and Kent Lineback (2014); HBR Press, ISBN-13: 978-1422130025


3)  Watch this (9 min.)Video summary of Creativity Inc written by Ed Catmull and Amy Wallace (Links to an external site.)

·       Based on Ed Catmull & Amy Wallace’s (2014) Creativity, Inc.: Overcoming the unseen forces that stand in the way of true inspiration. Random House; ISBN-13: 978-0812993011


4)  Read â€œSparking Creativity in Teams: An Executive’s Guide” By Marla M. Capozzi, Renée Dye, and Amy Howe (April 2011) (Links to an external site.)


5)  Read â€œInside the Creative Office Cultures at Facebook, IDEO, and Virgin America” by Leah Lamb (Aug 10, 2015) (Links to an external site.)


6)  Watch Tim Brown’s video “How do you build a culture of innovation?” | by Yale Insights (5 min.) (Links to an external site.)