Assignment #3: Creative Confidence

Assignment #3: Creative Confidence

Assignment #3: Creative Confidence

·       Creative Confidence: Unleashing the Creative Potential Within Us All, by Tom Kelley & David Kelley (2013); Crown Business; ISBN-13: 978-0385349369

The first two assignments helped you learn more about the nature and development of creativity.  Kelley and Kelley’s book, Creative Confidence, extends this introduction to creativity and reviews the “creative confidence” we all need as managers/leaders/coworkers.  Kelley and Kelley identify common misperceptions about creativity and steps for alleviating the fear of rejection and failure that undermines the expression of creativity in the workplace.  Their book explains how to release the creative power that resides within yourself and your coworkers, suppliers, consumers, etc.  Creative Confidence outlines key strategies you can use to help organizational members confidently communicate creative ideas and collaboratively develop innovative processes, products, services, etc.  However, Kelley and Kelley caution us that the confident expression of creativity does not guarantee “innovation.”  Yes, all innovations are “initially” conceived via the expression (communication) of creativity among the organization’s many interdependent stakeholders (employees, customers, suppliers, communities, investors, etc).  However, we must then continue communicating to take brave actions, risking failure, if we are to transform creative ideas into new, innovative processes, techniques, products, and services!  Creative confidence is the genesis (origin) of making the world a better place.   This is why you’re reading this book–to understand and apply these communication skills and processes of creative confidence to make the world a better place!  


Your report will be over the book’s “Introduction” and Ch. 1-6 (pp. 1-209).  Although chapters 7 and 8 are great, I won’t ask you to extract/summarize ideas from these final chapters.  The first 209 pages contain a ton of great ideas, strategies, lessons, advice, insights, etc. that you can apply to facilitate the development and expression of creative confidence at work!    Extract the best (golden) ideas, strategies, lessons, advice, insights, etc. from the Introduction and Ch. 1-6.  Some chapters are more insightful and helpful than others; space devoted to each will not be equal.  Clearly, their “Introduction” is very brief; this should be a very short section of your paper.  Other chapters may have too many ideas; focus on extracting the best.

Note:  Tom and David Kelley tell some great stories to illustrate their ideas and develop their chapters!  And I do love a good story!   However, do not repeat the extended details of these stories or examples.  Repeating extended details of these stories would fill up too much space and distract you from identifying the best “golden” insights extracted from the book.  Rather, focus on the best ideas, strategies, advice, insights, etc. that you gained and can apply from their book.  These golden insights become the content and strategies that you apply to overcome communication barriers and spark the ongoing expression of creativity at work.    

Note: I am NOT asking for your personal critique of and reaction to the book’s content.  Do not fill the body of the paper with your personal experiences and reflections.  Rather, focus on pulling out the key ideas, lessons, strategies, etc. in each chapter.  The conclusion provides you a place to include your personal experiences,  reactions, critiques, experiences, reflections, etc.

Conclusion–As always, the conclusion is the most important part of the paper.   Answer each of the following:

·       What did you think about Kelley and Kelley’s book (good; bad)?  Did it help you build your creative confidence?  Explain; how so (or why not)?

·       How did this book enrich your understanding about the interdependence between workplace communication, creativity, and innovation?  From a communication perspective, how did the book enrich your understand about why some organizations have (or have not) suffered from a lack of creativity and innovation?  Explain; use personal examples if applicable. 

·       Do you feel better equipped to improve the communication processes that spark and sustain organizational creativity?  Based on specific ideas you outlined from chapters 1-6, which new insights and techniques will you apply to change the communication processes that spark and sustain organizational creativity?  Provide examples.  

·       How will this deeper understanding about workplace creativity and these new organizational communication competencies benefit your career?  

·       How did reading Kelley and Kelley’s book enhance/enrich/expand your philosophy (i.e., core values and beliefs) of organizational communication? 

·       Finally, what additional concluding reactions/critiques/reflections do you have?  


·       NO COVER page; no reference page; no introduction to the overall paper.  Type your name and “Assignment #3: Creative Confidence; Kelley & Kelley, 2013” at the top of the page one then begin. 

·       Use headings: Based on their book, use “Introduction” and the titles for chapters 1 through 6 as your main headings.  Your last heading will be Conclusion.  

·       Length is 7-8 double-spaced pages.   

·       No more than 25% of your paper should be direct quotes.  The vast majority of your paper will be paraphrased content.  Include quotes in “quotations” and the page number(s) from which the quote is taken.  For example, “We know that anyone can gain creative confidence” (p. 7). 

·       One inch margins; tab the first line of each new paragraph.

·       Use 10-12 point Calibri or Times New Romans font.


Evaluation: Your paper will be evaluated on quality of expression, depth of insights, grammatical/mechanical quality, and conformity to the above guidelines.