Article Summaries

Article Summaries

write a journal summary/overview for each article. The summary for each article is not to exceed 1.5 pages per article (single-spaced, 12 pt. Times New Roman). Please write your summaries to “tell a story,” grammar counts! For each article enter an APA compliant citation to head your summary.

***At a minimum you are to identify and discuss via keywords the following:

1- objective of article 2- brief description of main concept/methodology 3- main applications of method/technique 4- key assumptions 5- potential effects of violating assumptions 6-key take-aways   Also:

*Briefly address the following questions in each research paper summary:  (1) what is the role & type of data analytics (DA) used?  (2) is DA used as a business enabler (i.e., the study examines effects of DA on the business or some business activity or function) or research enabler (i.e., DA methods are employed to conduct the study)?  (3) was theory tested, developed, or left out?

Article Summaries

Article Summaries

The primary purpose of this assignment is to see that you can identify important information and express it clearly, precisely and briefly.  Use precise and focused language.  Good business writing gets to the point quickly with precision and clarity.  Be as thorough as possible but write no more than one page per article

 

There are two parts to this assignment and you should do them for each article on one page (single spaced).

 

1)    Read each article and describe all relevant information. Describe it in significant detail.

 

2)    At the end of each article write a concluding paragraph telling the main thing you take away from the article and how it applies to international marketing.

 

Articles:

 

 

 

1.     “Amazon Reinvents Itself for Booming Rural India,” Wall Street Journal, December 30, 2018.

 

 

2.     â€œTaxify Overtakes Uber in Africa,” Wall Street Journal, September 17, 2018.