2 Article Review Assignments

2 Article Review Assignments

Applied Marketing Questions

Summary of news item related to Marketing in general and Week–1 in particular

 

To: Dr. Venkat Ramraj

From: NAME OF THE STUDENT

Date (of submission): 3 NOV 2019

Subject: Red-Bull Event (TITLE OF THE NEWS ITEM)

(CHOOSE A RECENT NEWS ITEM OR BUSINESS EVENT)

Source: Online newspaper Times of Oman, 4 April, 2016 (COMPLETE DETAILS TO BE SHOWN IN REFERENCES SECTION)

 

Summary

·       WRITE IN AROUND 200 WORDS THE SUMMARY OF THE SELECTED STORY

·       USE ANY THREE MARKETING CONCEPTS RELATED TO MARKETING IN GENERAL OR THE CONCERNED WEEK IN PARTICULAR

·       BOLD THE MARKETING TERMS USED WITHIN TEXT

On the 8th of April, 2016 the Red Bull Formula One showrun will be visiting Oman for the first time. The Constructors’ Championship winning machine will be driven by David Coulthard who will perform a full repertoire of donuts, burnouts and speed stretches to delight an expected 20,000 racing fans that will line the streets. Main aim of this teaser news item is to promote the forthcoming event that will be organized by the Ministry of Tourism. The event will be held on a 1.1-kilometer strip along the beautiful Mutrah Corniche.  Cars that accelerate from 0-100km/h in 2.4 seconds, will reach speeds of 250km/h and above. This show has visited the four corners of the world, visiting locations that would not normally host a Formula One event and in many instances giving people their first taste of Formula one in the Flesh. The event will be held free of charge under the support of the Ministry of Tourism, under the umbrella of the Oman Automobile Association and Royal Oman Police. Main sponsors of the event are Omantel, KhimjiRamdas, HiFM, Hala FM, Times of Oman and Holiday Inn Muscat.

 

 

 

The article includes following marketing concepts: (AT LEAST 3 MARKETING TERMS).

MENTION THE TERM, GIVE A SHORT DESCRIPTION OR MEANING OF THE TERM AND LINK IT TO THE STORY

·       Customer delight: Creating a feeling of customer satisfaction and more such as ‘wow effect’. In this story, the organizers would like to create that excitement to the viewers.

·       Teaser advertisement: Ads and messages that are aimed at creating excitement among target customers before launching the product. This news item is expected to create enthusiasm in many of the Formula one fans and arouse interest.

 

References (PRESENT REFERENCE(S) OF THE NEWS ITEM IN APA FORMAT)

(IT WILL BE PROFESSIONAL TO GIVE REFERENCES FOR THE MARKETING TERMS USED. THIS IS NOT MANDATORY THOUGH.)

 

 

 

The above is a sample. I have also attached another sample. Follow the sample given